In a nutshell, Ghostwriting is the service of writing for another person who will be credited as the author. The ghostwriter creates the content, but the credited author’s name appears on the finished product. This can include writing articles, books, speeches, and other works. As a ghostwriter I am paid for my work, but my name is not attached to finished product….yours is. The purpose of ghostwriting varies, but it is often used when the credited author lacks the time or writing skills to produce the work themselves.
Here is a Sample Of My Own Ghostwriting Done for a Real Estate Broker:
How to Stage Your Home to Attract Buyers in any Market
-Clean Living Space
Right now, it’s a seller’s market. Selling your home at Mountain Lake will be exponentially easier with buyers vying for and competing to make an offer on their new waterfront dream home. For that reason you need to stay keenly aware that staging a home correctly is extremely important and now is not the time to neglect the power you have in that arena. In fact, in any market home staging will help attract the right buyers to your property and get it sold faster.
In a highly competitive market, a home that appears elegant, clean and free of flaws will create a greater incentive in your clients to put in a more competitive offer on the home than they would on one that does not appear appealing and move-in ready. However, before you put any energy into the stylistic arrangement of staging your home, you must first ensure that the home is spotlessly clean and in perfect repair. When potential buyers walk through, they want to be able to envision their life there. Will they be working from home? Or entertaining friends and family or visitors they haven’t seen in months? With so much more time being spent in the home in today’s world, not only should it appear charming and functional, but it must feel fresh and clean as well. With people coming in and out of your home during showings, it will be helpful to have a few things on hand to do any last minute spot cleaning so you will be able to keep the home looking its cleanest and most inviting to potential buyers.
-Keep Staging Simple
Now you are ready to consider the style and mood you want to convey with staging. When selecting items to include in your home staging process, start with the absolute bare minimum essentials. You want buyers to see that their belongings will fit in the room and be shown off nicely while at the same time creating an inviting feel to your home as it is. The minimalism trend has become incredibly popular among buyers when it comes to home decor. Shopping for a new home can be stressful and overwhelming and one way of alleviating this feeling for home-buyers is by staging an attractive yet simplistically decorated home so that they can envision themselves living in it and also making it their own.
In a Seller’s Market, when you stage your home with an inviting, minimal, yet modern design, buyers with a keen eye for home decor will be more likely to want to compete with other buyers putting in offers on the home. On the flip side, in a Buyer’s Market, this method of home styling can help convince buyers to fall in love with your home and to decide it is the one they should choose over others on the market! Simply learning the art of home furnishings and how to place them so as to be pleasing to the eye, can enable buyers to envision themselves living there and customizing the space to their own needs.
-Create A Vision of “Home”
When staging your home’s various rooms, do so with the vision of it being a full-time home, workspace, learning environment, and entertainment space. Rather than setting up a guest room, perhaps use the space to show off a possible home office. Or if your market caters to parents, instead of an office, create an adorable children’s play room and learning center.
When a buyer sees that the home has potential for modern living conditions such as working or learning from home, they will be drawn to these unique features. Buyers are more likely to favor a home that works with these new lifestyle trends and thus determine that your home is to be prized above the others. These are the kinds of useful ideas that don’t just make or break a space, but ultimately sell the home.
Whatever the status of the real estate market, staging your home is your chance to make it stand out among the competition. Whether your goal is to accept a high offer in a seller’s market, or simply get your home sold quickly in a buyer’s market, understanding what buyers are looking for, and reflecting that in your home staging is what will make all the difference in the home selling process.
